About Us – Tomato Photo Studio
First of all, thank you very much for dropping by to find out more about our photo studio before you make a decision for your family photography’s needs. You would probably have gone through our post on the 15 tips for choosing the best family photo studio.
If you are still in the process of shortlisting your family photo studio, we hope to give you some background about us, our philosophy, our processes and why our achievements matter to you.
Jump To:
♦ Tomato Photo Studio Milestones
♦ Image Quality & Turnaround Time
Tomato Photo – Who Is Your Photographer
We only have one Master Photographer. Yes, ONE since 2008! And he’s also the studio owner. Every image you see on this website was personally photographed by Hart.
It is a personal choice to keep the studio with only one photographer so you get the same level of consistency as the work you see on our website.
Being small means that we can be more flexible when it comes to getting you results. Being small also means that you are getting unique work.
You don’t just get any photographer that is on duty, you get a Master Photographer who is at the pinnacle of his craft.
If you are curious, learn more about your Master Photographer, Hart Tan
Tomato Photo Studio – History & Milestones
Dec 2007 : Tomato Photo officially incorporated with ACRA as Photography Studio.
March 2008 : Our first foray into the world of Family and Children Photography focusing exclusively outdoors and in client’s home.
2009 : We moved into a 700sqft studio in a pre-war shophouse that allows us to offer both Studio and Outdoor Photography for our clients.
2011 : We build a new home photo studio from scratch and feature a 1500sqft studio that offers our clients sheltered car parking.
2015 : When the opportunity came up for a lease in a commercial space at a beautiful Joo Chiat shophouse, we decided to take it.
2018 : We purchased our own studio and renovated it cater for the needs of our photoshoot clients.
1. Sufficient parking for large group of people (especially so for extended family portraits).
2. Sheltered Drop Off & Car Parking 3. Accessibility for WheelChair, Stroller, Trolley & Luggage As our work ranges from Maternity Photoshoot to Newborn Photoshoot to Individual Family and Big Family Photoshoot, our clients coming to our studio are also rather diverse. From babies in arms, to toddler in strollers, elderly folks with mobility devices, or film production team lugging trolley loads or equipment into our studio.
Our final studio building location, interior design, and decor had taken all of the above into consideration with clients in mind. Our current studio now has all of the 3 features above. We stand ready to serve so that clients can make their journey to photo studio in the least amount of effort.
Afterall, Tomato Photo Studio is all about making things simple for everyone.
My experience with Tomato Photo has been extremely positive the entire way. We had some scheduling limitations and they were very accommodating to our last minute and odd requests. Detailed guidance was given on what to wear, and how to prepare for the shoot. Hart is a true professional and was wonderfully superb in managing our troop of young children! We were expecting to have to bribe and coax for smiles but it was surprisingly painless and easy. We just stepped out of the way and let him do his magic. He knew all the tricks to make them smile naturally, and we are so pleased with the results. They were all like best friends by the end of the session. The location was easy to get to with lots of parking options. Lift takes you straight to the right floor, without stairs, so it was great for the older folks. Viewing of images was done really quickly after the session too. Would highly highly recommend Hart and Tomato Photo with two thumbs up!- Sharon Yeo
Tomato Photo Studio – Awards & Features
Since 2008, we have been humbled to have received a list of both photography & entrepreneurial awards and given numerous media feature both in print and on TV. On top of that, Hart have also done multiple speaking engagements/workshops locally and overseas along with charity collaborations and sponsorships over the years. Head over to Tomato Photo Awards & Features to learn more.
Tomato Photo Studio – Our Philosophy
Family photography should be easy and effortless.
From booking to photoshoot to receiving your images, the entire experience is designed to be simple and seamless. Most families only meet once — at the shoot — with everything else handled conveniently online, anytime and anywhere.
From start to finish, Hart personally guides every step — the shoot, selection, editing and final delivery — so you can relax knowing everything is taken care of.
In the end, it comes down to one belief:
“Simplicity is the ultimate sophistication.”
Clean, timeless images.
A process that feels effortless.
That’s what clients value — and why they return.
Tomato Photo Studio – Image Style
Big genuine smiles, giggles and meaningful expressions are things we capture! As life is complicated enough. Images from your family photoshoot should be simple enough to show your bonding as a family and simple enough for you to have them done. We have created a step by step guide that will be given to you at the appropriate time after your booking, so that you are confident in knowing what you will need to do next.
Tomato Photo Studio handled the entire process from my initial inquiry to receiving our proofs flawlessly. They are very prompt in responding to every question and understanding your wishes in the outcome of the entire process. Hart is a master at what he does and he makes it look so easy. I have a 3 and 5 year old and the entire photoshoot he was able to easily bring out their natural smiles and happiness. I couldn’t recommend Tomato Photo enough! Wonderful experience and beautiful life long images for us to treasure! Thank you, Hart and Tomato Photo!!” – Katie
Who Are Our Clients?
It is fair to say that our clients are successful families who prefer to use the least amount of time to get the results, know exactly what they want, and are masters at leveraging on others’ expertise. They also love working with boutique photo studio that offer unique kinds of work; sophisticated yet simple to understand.
Tomato Photo – Client Services
Since 2008, we have had the pleasure of serving over 4000 families in our photo studio, home or outdoor. We have listened, we have learned and we have made thousands of changes in the pursuit of perfection of our service to you.
Of course, as human beings, we accept that we are not perfect, hence we’ve been constantly making changes since 2008 to reduce our imperfections.
Working with Hart was a very enjoyable experience. He made us all feel very relaxed and at home, and brought our personalities out. He listened to my concerns and met my vision in the final photographs. I am thrilled with the end result. They are timeless and artistic. The images will be on my walls to be loved for years to come. Highly recommend his services. – Anna Scoffin
Image Quality & Turnaround Time
Our work is benchmarked at international levels. Each year, we enter and win numerous international awards specific to our specialised genre of photography. Head over to Tomato Photo Awards. Turnaround time?
In this time and age, everybody wants results yesterday! They want it FAST. Over the years of practising and perfecting his craft, he has streamlined lots of his processes to make everything work more efficiently.
What Is The Process?
We like to be associated with the word: EASY! Its all about you so we make everything easy for you. The steps are simple:
- Book – online
- Shoot – in-person
- Select images at your leisure (online anytime, anywhere in the world) – online
- Final products delivered to your home – Simply wait for your tangible memories to arrive at home.
Our promise is, the whole process will be simple for you. Yes, you only travel to us once (if you do studio shoots). We will give you enough information at every step so you know exactly what you need to do and we are always just a phone call or text away. Of course, as we offer only limited sessions each year, do book ahead so we can plan our time to serve you the best we can. Hart have the innate ability to click to get the right images and the right time and hence the images were already captured right on camera. Expect to see the results from the entire shoot within 48 hours.
Engaged Tomato Photo for our newborn photoshoot and very pleased with how the photos turned out. Hart is very experienced and impressed with how he plans out the sequence of the shoot to capture the best of our newborn. He is really a baby whisperer. Everything went so smoothly and very glad to be able to view the photos taken straight after. The turnaround time in receiving the photos is very quick too! Thanks Tomato Photo!- Priscilla Yew
What Is The Investment?
We call it an investment because a portrait is more than a photograph. It becomes a reminder of your existence and, one day, a treasured piece of family history — a visual family tree your children will cherish.
Those who have not experienced the photo session with us may think it is expensive. Those who have, know it was worth it.
Families who return over the years know there is simply no substitute for the experience, craftsmanship and calm confidence that comes from someone who knows exactly how to create the image and manage the people in it.
Because when the moment matters, when it has to be done right the first time, experience makes all the difference.
When you come to Tomato Photo Studio, you can relax knowing everything will be taken care of.
Pricing is intentionally set to keep the number of sessions manageable, so you won’t need to book months in advance. Sessions are available 7 days a week, all year round, except for the occasional break Hart takes to recharge.
What this means for you is that we are always fresh to serve you and you can book your shoot within a shorter time frame (within a week or two). We like to take time to serve you, but at the same time, take just enough of your valuable time to get you results.
As every family is different, the final investment varies, though many families typically invest from around $1500 onwards in their family portraits.
You will receive the full detail and extent of our rates when you enquire with us, so you know for sure, what our rates are and what to expect. Notably, our rates are the same for any day of the year, any place within Singapore.
The rates are the same for any day of the year, any place within Singapore. We do offer photoshoot within the region, such as Hong Kong, Thailand, Indonesia based on requests (pre-pandemic times).
Feel free to have a chat with us should you like to tailor your shoot location to different countries.
Admittedly, some clients have experimented with other photographers, but they keep coming back after trying others.
“We have been photographing with Hart since my boys were toddlers and they’re now teenagers!
His service has always been consistent and the quality of the final result truly unparalleled. I’ve always looked forward to receiving my proofs cos I know he never disappoints.
Hart is as good with kids as he is with everyone of all ages. Patient and personable, friendly and flexible, Hart never fails to put his subjects at ease and every session is loads of fun for everyone! More than a decade ago, he was able to capture my toddler boys (not exactly the easiest of subjects) at their best and more than 10 years on, he continues to work his magic with them as teens (still not the easiest of subjects!) together with their little sister.
We have tried other photographers over the years but absolutely none have come anywhere close to capturing everyone in their truest and most natural element. Hart is truly in a league of his own and I would strongly recommend anyone looking to get family photos to seek him out. Hart isn’t just talented, he is truly passionate about his art. His results speak for themselves – absolutely stunning images of precious moments in time. I cannot recommend him enough.” – Melanie K
Scheduling
We offer our service 7 days a week, 365 days a year, our sessions are limited each month so we always ensure that we have time to serve our clients.
Our Guarantee
If, in anyway you think that we have failed you, you can have the peace of mind to know that we have a 100% satisfaction guarantee.
Meaning, if you book and shoot with us but you are not satisfied with the experience and quality of work, we are happy to give you the money back!
So, if you think that we are a good fit, feel free to fill in the form below, give us a call or WhatsApp on 8858 0088, or simply email us at info@tomato.sg to have a chat.



















